By Paul Solman and Laura Quran

August 11, 2022

The debate over gun control in America often centers around firearms production and distribution. But in recent years gun company marketing techniques have come under scrutiny, as major manufacturers seek out a new and arguably vulnerable audience. Paul Solman has the story.

Sarah Gaither, Duke University:

This is a Bushmaster firearms ad. And this is a very clear, unambiguous statement that if you are feeling insecure about your manhood, struggling with issues of fragile masculinity, the easiest way for you to reissue that masculinity is to buy their gun. Very simple.