By Tim Pulliam and Elaina Athans 

July 7, 2020

Blackout Day 2020 is a movement on July 7 urging people–specifically people of color–not to spend any money, except at Black-owned businesses.

According Nielsen, Black spending power in the United States is $1.2 trillion a year; economists say overall US spending is around $35 trillion.

“Corporations realize that Black consumerism is powerful,” said Dr. Henry McKoy, professor and director of Entrepreneurship and Small Business at North Carolina Central University. “The Black dollar is everywhere.”

Watch the clip here.